Facebook Business Pages
Friday, May 4, 2018
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Facebook Business Pages can be a wonderful tool for drawing in and engaging new and existing clients. Practically every organisation I have actually spoken to either has a page on Facebook or believe they need one if they do not.
The majority of people have no idea where to start or the best ways to do it. The list below step by action guide shows you the best ways to create and preserve an expert and useful Facebook company page.
Action 1: Produce your Business Facebook Page
This Facebook page makes it truly easy to set up your Facebook page. Follow the prompts and you cant fail. Ensure the info your enter corresponds precisely to the information you have on your website.
Action 2: Claim your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own special URL for your business page. I claimed www.facebook.com/seomaverick and I recommend you do the exact same using your service name. It's much simpler to advertise promos using facebook.com/businessname than the default URL variation that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile image is an incredibly fundamental part of your Facebook page. It can be approximately 200 pixels wide x 600 pixels high. I would recommend using the complete 200 pixels width for your page and as tall as you please. Remember, the longer to profile picture, the additional you press the left hand navigation links down the page.
After you have actually set your profile picture you require to pick the thumbnail image. This is what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make certain you select a great area of your profile image to utilize as your thumbnail image.
Action 4: Submit images to your page.
Use the photo strip at the top of your Facebook service page to your advantage. This is an excellent location to publish some images of your organisation, your individuals, your items or some imaginative imagery which is appropriate for your company.
These images for the image strip are picked arbitrarily so make certain you have a few to pick from so you can fill all 5 available slots! Below is an example of the picture strip in action from US supermarket chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Fixed landing page.
Another method to improve your Facebook page is to have a fixed landing page for new visitors. This must be created to entice visitors to 'like' your page and promote your service! The area you have to deal with is 520 pixels wide and as tall as you want (don't make it too high though!).
A basic method to do produce a static landing page is using this application from Wildfire. It hosts the image for you so you do not need to host it on your website or do any coding. This post offers an excellent overview on how to utilize this free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.
If you desire more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a wonderful action by action walk through. If you have the time-- I advise you do this.
Here are a couple of terrific landing pages:.
Red Bull.
Coca Cola
Action 6: Featured likes.
The next step is to include highlighted likes to your service page. This is where you can recommend complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Internet marketing resources from around the web.
Action 7: Occupy with posts.
Before you go live it is a great idea to have a few posts already populated on your news feed so your page does not look like a ghost town! Feature a number of your newest blog site posts, best content from your site or any appropriate market related news that may be helpful for your customers.
Action 8: Go live.
Speaks for itself. When you have actually done all the above now is the time to send the page live!
Action 9: Update regularly.
It's inadequate simply to create a fan page and leave it at that. You have to continuously update it with appropriate info that is helpful to your fans and consumers. Ensure you are actively interesting and publishing a few times a day.
Here are some things you can publish on your Facebook company page to keep it approximately date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Facebook Business Pages!
The majority of people have no idea where to start or the best ways to do it. The list below step by action guide shows you the best ways to create and preserve an expert and useful Facebook company page.
Facebook Business Pages
Action 1: Produce your Business Facebook Page
This Facebook page makes it truly easy to set up your Facebook page. Follow the prompts and you cant fail. Ensure the info your enter corresponds precisely to the information you have on your website.
Action 2: Claim your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own special URL for your business page. I claimed www.facebook.com/seomaverick and I recommend you do the exact same using your service name. It's much simpler to advertise promos using facebook.com/businessname than the default URL variation that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile image is an incredibly fundamental part of your Facebook page. It can be approximately 200 pixels wide x 600 pixels high. I would recommend using the complete 200 pixels width for your page and as tall as you please. Remember, the longer to profile picture, the additional you press the left hand navigation links down the page.
After you have actually set your profile picture you require to pick the thumbnail image. This is what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make certain you select a great area of your profile image to utilize as your thumbnail image.
Action 4: Submit images to your page.
Use the photo strip at the top of your Facebook service page to your advantage. This is an excellent location to publish some images of your organisation, your individuals, your items or some imaginative imagery which is appropriate for your company.
These images for the image strip are picked arbitrarily so make certain you have a few to pick from so you can fill all 5 available slots! Below is an example of the picture strip in action from US supermarket chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Fixed landing page.
Another method to improve your Facebook page is to have a fixed landing page for new visitors. This must be created to entice visitors to 'like' your page and promote your service! The area you have to deal with is 520 pixels wide and as tall as you want (don't make it too high though!).
A basic method to do produce a static landing page is using this application from Wildfire. It hosts the image for you so you do not need to host it on your website or do any coding. This post offers an excellent overview on how to utilize this free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.
If you desire more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a wonderful action by action walk through. If you have the time-- I advise you do this.
Here are a couple of terrific landing pages:.
Red Bull.
Coca Cola
Action 6: Featured likes.
The next step is to include highlighted likes to your service page. This is where you can recommend complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Internet marketing resources from around the web.
Action 7: Occupy with posts.
Before you go live it is a great idea to have a few posts already populated on your news feed so your page does not look like a ghost town! Feature a number of your newest blog site posts, best content from your site or any appropriate market related news that may be helpful for your customers.
Action 8: Go live.
Speaks for itself. When you have actually done all the above now is the time to send the page live!
Action 9: Update regularly.
It's inadequate simply to create a fan page and leave it at that. You have to continuously update it with appropriate info that is helpful to your fans and consumers. Ensure you are actively interesting and publishing a few times a day.
Here are some things you can publish on your Facebook company page to keep it approximately date:.
- Latest blog posts.
- Competitions.
- Newest deals/special offers.
- Helpful info relating to your market.
- Relevant market news short articles.
- Most current news about your company.
- Pictures of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Facebook Business Pages!