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How to Make Facebook Business Page

How To Make Facebook Business Page can be a wonderful tool for attracting and engaging new and existing consumers. Almost every organisation I have actually talked to either has a page on Facebook or believe they need one if they don't.

The majority of people do not understand where to start or ways to do it. The list below step by action guide shows you the best ways to develop and keep an expert and useful Facebook business page.

How To Make Facebook Business Page


Action 1: Develop your Business Facebook Page

This Facebook page makes it actually easy to set up your Facebook page. Follow the triggers and you cant fail. Ensure the details your get in corresponds exactly to the information you have on your site.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your own special URL for your service page. I declared www.facebook.com/seomaverick and I suggest you do the same using your organisation name. It's a lot easier to market promotions utilizing facebook.com/businessname than the default URL version that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile image is an incredibly fundamental part of your Facebook page. It can be as much as 200 pixels broad x 600 pixels high. I would recommend utilizing the complete 200 pixels width for your page and as high as you see fit. Remember, the longer to profile image, the more you push the left hand navigation links down the page.

After you have set your profile photo you need to pick the thumbnail image. This is what gets shown in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so ensure you choose an excellent area of your profile image to utilize as your thumbnail image.

Action 4: Publish images to your page.

Utilize the picture strip at the top of your Facebook company page to your benefit. This is a great place to submit some photos of your organisation, your people, your items or some creative images which appropriates for your service.

These images for the image strip are picked randomly so ensure you have a couple of to pick from so you can fill up all five readily available slots! Below is an example of the picture strip in action from United States supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.



Action 5: Fixed landing page.

Another method to boost your Facebook page is to have a static landing page for brand-new visitors. This must be developed to attract visitors to 'like' your page and promote your organisation! The area you need to deal with is 520 pixels wide and as tall as you desire (don't make it too high though!).

A simple method to do produce a static landing page is using this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This article provides a good outline on how to utilize this complimentary tool. However, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.

If you want more control over your landing page, this guide on how to develop a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I recommend you do this.

Here are a number of fantastic landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to add featured likes to your organisation page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Before you go live it is a great idea to have a couple of posts already occupied on your news feed so your page doesn't appear like a ghost town! Include a few your most current blog posts, finest material from your website or any relevant market associated news that might be useful for your customers.

Action 8: Go live.

Speaks for itself. Once you have actually done all of the above now is the time to send out the page live!



Action 9: Update often.

It's not enough just to create a fan page and leave it at that. You have to continuously upgrade it with relevant information that is beneficial to your fans and clients. Make sure you are actively interesting and publishing a number of times a day.

Here are some things you can publish on your Facebook company page to keep it approximately date:.

  • Newest blog posts.

  • Competitions.

  • Newest deals/special offers.

  • Helpful information relating to your industry.

  • Pertinent market news short articles.

  • Most current news about your business.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading How To Make Facebook Business Page!

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