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Creating Facebook Business Page

Creating Facebook Business Page can be a fantastic tool for drawing in and engaging new and existing consumers. Almost every company I have actually spoken to either has a page on Facebook or believe they require one if they do not.

Many individuals do not know where to begin or ways to do it. The following action by step guide reveals you ways to develop and keep a professional and helpful Facebook business page.

Creating Facebook Business Page


Action 1: Create your Company Facebook Page

This Facebook page makes it actually easy to establish your Facebook page. Follow the triggers and you cant go incorrect. Make certain the info your get in corresponds precisely to the information you have on your website.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your own distinct URL for your business page. I claimed www.facebook.com/seomaverick and I recommend you do the very same utilizing your business name. It's a lot easier to promote promotions using facebook.com/businessname than the default URL version that Facebook gives you.



Action 3: Upload profile image and thumbnail image.

The profile picture is an exceptionally fundamental part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would advise using the full 200 pixels width for your page and as tall as you choose. Remember, the longer to profile image, the additional you push the left hand navigation links down the page.

After you have actually set your profile image you require to pick the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you pick an excellent area of your profile photo to use as your thumbnail image.

Action 4: Upload images to your page.

Use the picture strip at the top of your Facebook organisation page to your advantage. This is a great place to upload some images of your organisation, your people, your products or some innovative images which is suitable for your service.

These images for the image strip are chosen randomly so make sure you have a few to choose from so you can fill up all five offered slots! Below is an example of the picture strip in action from US grocery store chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.



Action 5: Static landing page.

Another method to boost your Facebook page is to have a static landing page for new visitors. This ought to be created to attract visitors to 'like' your page and promote your organisation! The location you need to work with is 520 pixels large and as high as you desire (don't make it too high though!).

An easy method to do produce a static landing page is using this application from Wildfire. It hosts the image for you so you don't have to host it on your site or do any coding. This article offers a great overview on ways to use this totally free tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.

If you desire more control over your landing page, this guide on the best ways to construct a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I suggest you do this.

Here are a few excellent landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to add featured likes to your business page. This is where you can recommend complementary or other helpful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the top SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Before you go live it is a great idea to have a few posts currently populated on your news feed so your page does not appear like a ghost town! Feature a number of your most current post, best material from your website or any relevant industry associated news that might be useful for your consumers.

Action 8: Go live.

Speaks for itself. Once you have actually done all the above now is the time to send the page live!



Action 9: Update often.

It's not enough simply to produce a fan page and leave it at that. You need to constantly update it with relevant information that is helpful to your fans and customers. Make sure you are actively engaging and publishing a number of times a day.

Here are some things you can publish on your Facebook service page to keep it as much as date:.

  • Newest article.

  • Competitions.

  • Newest deals/special offers.

  • Helpful information associating with your market.

  • Pertinent industry news articles.

  • Newest news about your organisation.

  • Photos of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Creating Facebook Business Page!

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