Business Facebook Page
Sunday, July 1, 2018
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Business Facebook Page can be a fantastic tool for drawing in and engaging new and existing consumers. Almost every organisation I have actually spoken with either has a page on Facebook or believe they require one if they do not.
Many people have no idea where to begin or how to do it. The list below action by step guide reveals you ways to produce and maintain a professional and useful Facebook organisation page.
Action 1: Produce your Company Facebook Page
This Facebook page makes it actually easy to establish your Facebook page. Follow the triggers and you cant go wrong. Ensure the information your enter corresponds exactly to the details you have on your site.
Action 2: Claim your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own special URL for your business page. I declared www.facebook.com/seomaverick and I recommend you do the same utilizing your company name. It's much easier to advertise promotions using facebook.com/businessname than the default URL version that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile image is an incredibly fundamental part of your Facebook page. It can be approximately 200 pixels wide x 600 pixels high. I would recommend utilizing the complete 200 pixels width for your page and as high as you see fit. Keep in mind, the longer to profile photo, the more you press the left hand navigation links down the page.
After you have set your profile photo you need to pick the thumbnail image. This is what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you select a great area of your profile image to utilize as your thumbnail image.
Action 4: Publish images to your page.
Use the image strip at the top of your Facebook company page to your advantage. This is a great location to submit some photos of your organisation, your people, your items or some creative images which appropriates for your business.
These images for the picture strip are selected randomly so make sure you have a few to pick from so you can fill all 5 readily available slots! Below is an example of the photo strip in action from US grocery store chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Static landing page.
Another method to improve your Facebook page is to have a fixed landing page for brand-new visitors. This should be developed to entice visitors to 'like' your page and promote your company! The location you have to deal with is 520 pixels large and as high as you desire (do not make it too tall though!).
A basic way to do create a static landing page is utilizing this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This article offers a good summary on ways to use this free tool. However, one concern with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.
If you want more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I suggest you do this.
Here are a couple of great landing pages:.
Red Bull.
Coca Cola
Action 6: Featured likes.
The next step is to add highlighted likes to your company page. This is where you can recommend complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Online marketing resources from around the web.
Action 7: Populate with posts.
Prior to you go live it is a great idea to have a couple of posts currently populated on your news feed so your page doesn't appear like a ghost town! Feature a couple of your latest article, finest material from your website or any relevant market associated news that might be helpful for your clients.
Action 8: Go live.
Speaks for itself. When you have actually done all of the above now is the time to send out the page live!
Action 9: Update frequently.
It's insufficient just to develop a fan page and leave it at that. You have to continuously upgrade it with pertinent information that works to your fans and customers. Make sure you are actively appealing and publishing a few times a day.
Here are some things you can publish on your Facebook business page to keep it as much as date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Business Facebook Page!
Many people have no idea where to begin or how to do it. The list below action by step guide reveals you ways to produce and maintain a professional and useful Facebook organisation page.
Business Facebook Page
Action 1: Produce your Company Facebook Page
This Facebook page makes it actually easy to establish your Facebook page. Follow the triggers and you cant go wrong. Ensure the information your enter corresponds exactly to the details you have on your site.
Action 2: Claim your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own special URL for your business page. I declared www.facebook.com/seomaverick and I recommend you do the same utilizing your company name. It's much easier to advertise promotions using facebook.com/businessname than the default URL version that Facebook offers you.
Action 3: Upload profile image and thumbnail image.
The profile image is an incredibly fundamental part of your Facebook page. It can be approximately 200 pixels wide x 600 pixels high. I would recommend utilizing the complete 200 pixels width for your page and as high as you see fit. Keep in mind, the longer to profile photo, the more you press the left hand navigation links down the page.
After you have set your profile photo you need to pick the thumbnail image. This is what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you select a great area of your profile image to utilize as your thumbnail image.
Action 4: Publish images to your page.
Use the image strip at the top of your Facebook company page to your advantage. This is a great location to submit some photos of your organisation, your people, your items or some creative images which appropriates for your business.
These images for the picture strip are selected randomly so make sure you have a few to pick from so you can fill all 5 readily available slots! Below is an example of the photo strip in action from US grocery store chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Static landing page.
Another method to improve your Facebook page is to have a fixed landing page for brand-new visitors. This should be developed to entice visitors to 'like' your page and promote your company! The location you have to deal with is 520 pixels large and as high as you desire (do not make it too tall though!).
A basic way to do create a static landing page is utilizing this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This article offers a good summary on ways to use this free tool. However, one concern with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.
If you want more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I suggest you do this.
Here are a couple of great landing pages:.
Red Bull.
Coca Cola
Action 6: Featured likes.
The next step is to add highlighted likes to your company page. This is where you can recommend complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Online marketing resources from around the web.
Action 7: Populate with posts.
Prior to you go live it is a great idea to have a couple of posts currently populated on your news feed so your page doesn't appear like a ghost town! Feature a couple of your latest article, finest material from your website or any relevant market associated news that might be helpful for your clients.
Action 8: Go live.
Speaks for itself. When you have actually done all of the above now is the time to send out the page live!
Action 9: Update frequently.
It's insufficient just to develop a fan page and leave it at that. You have to continuously upgrade it with pertinent information that works to your fans and customers. Make sure you are actively appealing and publishing a few times a day.
Here are some things you can publish on your Facebook business page to keep it as much as date:.
- Latest article.
- Competitions.
- Latest deals/special offers.
- Useful details connecting to your market.
- Pertinent industry news short articles.
- Latest news about your company.
- Photos of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Business Facebook Page!