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Make A Facebook Business Page

Make A Facebook Business Page can be a wonderful tool for drawing in and engaging new and existing clients. Just about every business I have spoken to either has a page on Facebook or think they require one if they don't.

The majority of people have no idea where to start or ways to do it. The following action by action guide reveals you how to produce and maintain a professional and helpful Facebook business page.

Make A Facebook Business Page


Action 1: Develop your Company Facebook Page

This Facebook page makes it truly easy to set up your Facebook page. Follow the triggers and you cant go wrong. Ensure the details your get in corresponds precisely to the information you have on your site.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your very own distinct URL for your company page. I claimed www.facebook.com/seomaverick and I suggest you do the same utilizing your organisation name. It's much simpler to promote promotions using facebook.com/businessname than the default URL variation that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile picture is an extremely vital part of your Facebook page. It can be as much as 200 pixels broad x 600 pixels high. I would advise using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile image, the additional you press the left hand navigation links down the page.

After you have actually set your profile image you have to pick the thumbnail image. This is exactly what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make certain you choose a good section of your profile picture to use as your thumbnail image.

Action 4: Upload images to your page.

Utilize the image strip at the top of your Facebook organisation page to your advantage. This is a good place to upload some photos of your company, your individuals, your products or some imaginative imagery which appropriates for your company.

These images for the picture strip are chosen arbitrarily so make certain you have a few to pick from so you can fill up all 5 readily available slots! Below is an example of the picture strip in action from US grocery store chain Kroger. They have images of their staff appearing in their strip making it look more personal and friendly.



Action 5: Static landing page.

Another method to boost your Facebook page is to have a fixed landing page for brand-new visitors. This need to be created to entice visitors to 'like' your page and promote your service! The location you need to deal with is 520 pixels large and as high as you desire (don't make it too tall though!).

An easy way to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't have to host it on your site or do any coding. This article offers an excellent summary on the best ways to utilize this free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.

If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great action by step walk through. If you have the time-- I advise you do this.

Here are a couple of terrific landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next action is to include featured likes to your organisation page. This is where you can suggest complementary or other helpful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Online marketing resources from around the web.



Action 7: Occupy with posts.

Prior to you go live it is a great idea to have a couple of posts already occupied on your news feed so your page does not appear like a ghost town! Include a number of your most current post, best content from your site or any relevant industry related news that may be useful for your clients.

Action 8: Go live.

Speaks for itself. As soon as you have actually done all of the above now is the time to send the page live!



Action 9: Update regularly.

It's inadequate just to produce a fan page and leave it at that. You need to continually update it with pertinent info that is beneficial to your fans and clients. Ensure you are actively appealing and publishing a couple of times a day.

Here are some things you can post on your Facebook service page to keep it up to date:.

  • Latest blog posts.

  • Competitors.

  • Most current deals/special offers.

  • Helpful info relating to your market.

  • Appropriate industry news posts.

  • Newest news about your organisation.

  • Images of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Make A Facebook Business Page!

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