Creating A Business Page On Facebook
Wednesday, June 27, 2018
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Creating A Business Page On Facebook can be a wonderful tool for drawing in and engaging new and existing consumers. Practically every service I have actually talked to either has a page on Facebook or believe they require one if they don't.
The majority of people have no idea where to start or how to do it. The list below step by action guide reveals you ways to develop and preserve an expert and helpful Facebook service page.
Action 1: Develop your Company Facebook Page
This Facebook page makes it truly easy to set up your Facebook page. Follow the prompts and you cant fail. Make sure the details your get in corresponds exactly to the information you have on your website.
Action 2: Declare your special Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own unique URL for your service page. I claimed www.facebook.com/seomaverick and I recommend you do the same using your company name. It's a lot easier to market promotions utilizing facebook.com/businessname than the default URL version that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile image is an exceptionally vital part of your Facebook page. It can be as much as 200 pixels large x 600 pixels high. I would recommend using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile photo, the additional you push the left hand navigation links down the page.
After you have set your profile picture you require to select the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so ensure you select a great area of your profile picture to utilize as your thumbnail image.
Action 4: Submit images to your page.
Utilize the image strip at the top of your Facebook business page to your advantage. This is a great location to submit some images of your company, your individuals, your products or some innovative images which is ideal for your business.
These images for the picture strip are picked randomly so make certain you have a few to pick from so you can fill up all five available slots! Below is an example of the picture strip in action from US grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more individual and friendly.
Action 5: Static landing page.
Another method to improve your Facebook page is to have a static landing page for new visitors. This ought to be created to entice visitors to 'like' your page and promote your organisation! The location you have to work with is 520 pixels broad and as tall as you want (don't make it too tall though!).
A basic method to do create a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't require to host it on your website or do any coding. This post gives an excellent summary on how to use this totally free tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.
If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I advise you do this.
Here are a couple of great landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to add highlighted likes to your service page. This is where you can suggest complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Internet marketing resources from around the web.
Action 7: Populate with posts.
Prior to you go live it is a great idea to have a few posts currently occupied on your news feed so your page does not look like a ghost town! Feature a few your newest article, best material from your site or any relevant market related news that may be helpful for your clients.
Action 8: Go live.
Speaks for itself. As soon as you have done all the above now is the time to send the page live!
Action 9: Update regularly.
It's inadequate just to create a fan page and leave it at that. You have to constantly upgrade it with pertinent details that is helpful to your fans and consumers. Make sure you are actively appealing and posting a couple of times a day.
Here are some things you can publish on your Facebook company page to keep it up to date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Page On Facebook!
The majority of people have no idea where to start or how to do it. The list below step by action guide reveals you ways to develop and preserve an expert and helpful Facebook service page.
Creating A Business Page On Facebook
Action 1: Develop your Company Facebook Page
This Facebook page makes it truly easy to set up your Facebook page. Follow the prompts and you cant fail. Make sure the details your get in corresponds exactly to the information you have on your website.
Action 2: Declare your special Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own unique URL for your service page. I claimed www.facebook.com/seomaverick and I recommend you do the same using your company name. It's a lot easier to market promotions utilizing facebook.com/businessname than the default URL version that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile image is an exceptionally vital part of your Facebook page. It can be as much as 200 pixels large x 600 pixels high. I would recommend using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile photo, the additional you push the left hand navigation links down the page.
After you have set your profile picture you require to select the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so ensure you select a great area of your profile picture to utilize as your thumbnail image.
Action 4: Submit images to your page.
Utilize the image strip at the top of your Facebook business page to your advantage. This is a great location to submit some images of your company, your individuals, your products or some innovative images which is ideal for your business.
These images for the picture strip are picked randomly so make certain you have a few to pick from so you can fill up all five available slots! Below is an example of the picture strip in action from US grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more individual and friendly.
Action 5: Static landing page.
Another method to improve your Facebook page is to have a static landing page for new visitors. This ought to be created to entice visitors to 'like' your page and promote your organisation! The location you have to work with is 520 pixels broad and as tall as you want (don't make it too tall though!).
A basic method to do create a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't require to host it on your website or do any coding. This post gives an excellent summary on how to use this totally free tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for brand-new visitors.
If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I advise you do this.
Here are a couple of great landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to add highlighted likes to your service page. This is where you can suggest complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Internet marketing resources from around the web.
Action 7: Populate with posts.
Prior to you go live it is a great idea to have a few posts currently occupied on your news feed so your page does not look like a ghost town! Feature a few your newest article, best material from your site or any relevant market related news that may be helpful for your clients.
Action 8: Go live.
Speaks for itself. As soon as you have done all the above now is the time to send the page live!
Action 9: Update regularly.
It's inadequate just to create a fan page and leave it at that. You have to constantly upgrade it with pertinent details that is helpful to your fans and consumers. Make sure you are actively appealing and posting a couple of times a day.
Here are some things you can publish on your Facebook company page to keep it up to date:.
- Newest blog site posts.
- Competitors.
- Newest deals/special deals.
- Useful info associating with your industry.
- Pertinent industry news articles.
- Newest news about your company.
- Photos of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Page On Facebook!