Creating A Business Facebook Page
Tuesday, June 12, 2018
Edit
Creating A Business Facebook Page can be a fantastic tool for drawing in and engaging new and existing customers. Just about every organisation I have spoken to either has a page on Facebook or believe they need one if they don't.
The majority of individuals do not know where to start or the best ways to do it. The following step by step guide shows you how to develop and keep a professional and useful Facebook business page.
Action 1: Develop your Organisation Facebook Page
This Facebook page makes it really simple to set up your Facebook page. Follow the triggers and you cant fail. Make certain the details your get in corresponds precisely to the information you have on your website.
Action 2: Declare your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own unique URL for your service page. I declared www.facebook.com/seomaverick and I suggest you do the same utilizing your company name. It's a lot easier to advertise promotions using facebook.com/businessname than the default URL variation that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile image is an incredibly essential part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would suggest using the complete 200 pixels width for your page and as tall as you choose. Keep in mind, the longer to profile photo, the additional you push the left hand navigation links down the page.
After you have set your profile image you have to select the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you choose a good area of your profile image to use as your thumbnail image.
Action 4: Publish images to your page.
Utilize the image strip at the top of your Facebook business page to your advantage. This is a great place to publish some images of your organisation, your individuals, your items or some innovative imagery which appropriates for your company.
These images for the picture strip are picked randomly so make sure you have a couple of to pick from so you can fill up all five available slots! Below is an example of the image strip in action from US grocery store chain Kroger. They have photos of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Static landing page.
Another method to boost your Facebook page is to have a fixed landing page for brand-new visitors. This should be developed to entice visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels large and as high as you desire (do not make it too high though!).
A simple way to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This short article offers an excellent outline on ways to use this complimentary tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.
If you want more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a great step by action walk through. If you have the time-- I advise you do this.
Here are a couple of excellent landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to include highlighted likes to your service page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Web marketing resources from around the web.
Action 7: Populate with posts.
Before you go live it is a great idea to have a few posts already occupied on your news feed so your page doesn't appear like a ghost town! Feature a few your most current article, best content from your website or any appropriate industry related news that may be useful for your customers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all of the above now is the time to send out the page live!
Action 9: Update regularly.
It's insufficient just to develop a fan page and leave it at that. You have to constantly upgrade it with appropriate info that works to your fans and consumers. Ensure you are actively appealing and publishing a couple of times a day.
Here are some things you can post on your Facebook company page to keep it up to date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Facebook Page!
The majority of individuals do not know where to start or the best ways to do it. The following step by step guide shows you how to develop and keep a professional and useful Facebook business page.
Creating A Business Facebook Page
Action 1: Develop your Organisation Facebook Page
This Facebook page makes it really simple to set up your Facebook page. Follow the triggers and you cant fail. Make certain the details your get in corresponds precisely to the information you have on your website.
Action 2: Declare your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to establish your own unique URL for your service page. I declared www.facebook.com/seomaverick and I suggest you do the same utilizing your company name. It's a lot easier to advertise promotions using facebook.com/businessname than the default URL variation that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile image is an incredibly essential part of your Facebook page. It can be up to 200 pixels wide x 600 pixels high. I would suggest using the complete 200 pixels width for your page and as tall as you choose. Keep in mind, the longer to profile photo, the additional you push the left hand navigation links down the page.
After you have set your profile image you have to select the thumbnail image. This is exactly what gets displayed in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you choose a good area of your profile image to use as your thumbnail image.
Action 4: Publish images to your page.
Utilize the image strip at the top of your Facebook business page to your advantage. This is a great place to publish some images of your organisation, your individuals, your items or some innovative imagery which appropriates for your company.
These images for the picture strip are picked randomly so make sure you have a couple of to pick from so you can fill up all five available slots! Below is an example of the image strip in action from US grocery store chain Kroger. They have photos of their personnel appearing in their strip making it look more individual and friendly.
Action 5: Static landing page.
Another method to boost your Facebook page is to have a fixed landing page for brand-new visitors. This should be developed to entice visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels large and as high as you desire (do not make it too high though!).
A simple way to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't have to host it on your website or do any coding. This short article offers an excellent outline on ways to use this complimentary tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.
If you want more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a great step by action walk through. If you have the time-- I advise you do this.
Here are a couple of excellent landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next step is to include highlighted likes to your service page. This is where you can suggest complementary or other useful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Web marketing resources from around the web.
Action 7: Populate with posts.
Before you go live it is a great idea to have a few posts already occupied on your news feed so your page doesn't appear like a ghost town! Feature a few your most current article, best content from your website or any appropriate industry related news that may be useful for your customers.
Action 8: Go live.
Speaks for itself. As soon as you have actually done all of the above now is the time to send out the page live!
Action 9: Update regularly.
It's insufficient just to develop a fan page and leave it at that. You have to constantly upgrade it with appropriate info that works to your fans and consumers. Ensure you are actively appealing and publishing a couple of times a day.
Here are some things you can post on your Facebook company page to keep it up to date:.
- Latest article.
- Competitions.
- Newest deals/special offers.
- Beneficial information connecting to your market.
- Pertinent market news posts.
- Newest news about your service.
- Images of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Creating A Business Facebook Page!