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Make A Business Facebook Page

Make A Business Facebook Page can be a fantastic tool for attracting and engaging brand-new and existing customers. Simply about every organisation I have spoken to either has a page on Facebook or believe they require one if they do not.

Many people have no idea where to begin or how to do it. The list below step by step guide shows you the best ways to create and preserve an expert and helpful Facebook business page.

Make A Business Facebook Page


Action 1: Develop your Service Facebook Page

This Facebook page makes it really easy to set up your Facebook page. Follow the prompts and you cant go wrong. Make sure the info your enter corresponds precisely to the details you have on your site.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your own special URL for your service page. I claimed www.facebook.com/seomaverick and I suggest you do the exact same utilizing your service name. It's a lot easier to advertise promotions using facebook.com/businessname than the default URL version that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile image is an incredibly crucial part of your Facebook page. It can be approximately 200 pixels large x 600 pixels high. I would advise utilizing the complete 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile image, the additional you push the left hand navigation links down the page.

After you have set your profile photo you need to choose the thumbnail image. This is what gets shown in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so ensure you choose a great section of your profile picture to utilize as your thumbnail image.

Action 4: Publish images to your page.

Use the image strip at the top of your Facebook business page to your advantage. This is a great place to publish some photos of your organisation, your people, your products or some imaginative imagery which is suitable for your service.

These images for the photo strip are selected arbitrarily so make sure you have a couple of to pick from so you can fill up all five available slots! Below is an example of the image strip in action from US grocery store chain Kroger. They have images of their personnel appearing in their strip making it look more individual and friendly.



Action 5: Fixed landing page.

Another way to improve your Facebook page is to have a static landing page for brand-new visitors. This should be created to lure visitors to 'like' your page and promote your business! The location you have to deal with is 520 pixels broad and as high as you want (do not make it too high though!).

A simple method to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you don't require to host it on your site or do any coding. This post offers a good summary on the best ways to use this complimentary tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.

If you desire more control over your landing page, this guide on the best ways to build a Facebook landing page with iFrames is a great action by action walk through. If you have the time-- I recommend you do this.

Here are a couple of terrific landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to include highlighted likes to your organisation page. This is where you can suggest complementary or other helpful pages from within your website. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a great idea to have a couple of posts already populated on your news feed so your page doesn't look like a ghost town! Include a few your most current blog site posts, finest material from your website or any pertinent market related news that may be helpful for your consumers.

Action 8: Go live.

Speaks for itself. Once you have actually done all the above now is the time to send the page live!



Action 9: Update frequently.

It's not enough just to develop a fan page and leave it at that. You have to continually update it with appropriate information that is useful to your fans and clients. Make sure you are actively interesting and posting a number of times a day.

Here are some things you can publish on your Facebook organisation page to keep it as much as date:.

  • Most current article.

  • Competitors.

  • Most current deals/special deals.

  • Beneficial information associating with your industry.

  • Pertinent market news articles.

  • Newest news about your business.

  • Photos of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Make A Business Facebook Page!

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