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Business Page On Facebook

Business Page On Facebook can be a great tool for attracting and engaging brand-new and existing clients. Almost every business I have actually spoken with either has a page on Facebook or think they need one if they do not.

A lot of individuals do not know where to start or ways to do it. The following action by step guide reveals you how to produce and maintain a professional and helpful Facebook business page.

Business Page On Facebook


Action 1: Create your Service Facebook Page

This Facebook page makes it truly simple to set up your Facebook page. Follow the prompts and you cant fail. Make sure the details your get in corresponds exactly to the information you have on your site.



Action 2: Declare your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your very own distinct URL for your organisation page. I declared www.facebook.com/seomaverick and I suggest you do the same utilizing your service name. It's a lot easier to promote promotions using facebook.com/businessname than the default URL version that Facebook offers you.



Action 3: Upload profile image and thumbnail image.

The profile picture is a very vital part of your Facebook page. It can be approximately 200 pixels large x 600 pixels high. I would suggest utilizing the full 200 pixels width for your page and as high as you please. Keep in mind, the longer to profile image, the further you press the left hand navigation links down the page.

After you have set your profile image you have to pick the thumbnail image. This is exactly what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you choose an excellent area of your profile photo to use as your thumbnail image.

Action 4: Upload images to your page.

Use the photo strip at the top of your Facebook company page to your benefit. This is an excellent place to upload some images of your service, your individuals, your products or some imaginative images which is appropriate for your service.

These images for the photo strip are picked arbitrarily so ensure you have a couple of to select from so you can fill all 5 offered slots! Below is an example of the image strip in action from United States supermarket chain Kroger. They have images of their staff appearing in their strip making it look more individual and friendly.



Action 5: Static landing page.

Another method to enhance your Facebook page is to have a fixed landing page for brand-new visitors. This need to be created to lure visitors to 'like' your page and promote your service! The location you have to deal with is 520 pixels large and as high as you desire (do not make it too tall though!).

A basic way to do create a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not have to host it on your site or do any coding. This post offers a great outline on how to utilize this free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.

If you desire more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a great step by step walk through. If you have the time-- I recommend you do this.

Here are a number of great landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next step is to add featured likes to your business page. This is where you can advise complementary or other useful pages from within your site. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a variety of the top SEO and Web marketing resources from around the web.



Action 7: Occupy with posts.

Before you go live it is a good idea to have a few posts already populated on your news feed so your page doesn't appear like a ghost town! Include a number of your newest article, finest material from your website or any relevant market related news that might be beneficial for your consumers.

Action 8: Go live.

Speaks for itself. When you have done all of the above now is the time to send out the page live!



Action 9: Update regularly.

It's insufficient just to produce a fan page and leave it at that. You require to constantly upgrade it with appropriate information that works to your fans and clients. Make sure you are actively engaging and publishing a number of times a day.

Here are some things you can publish on your Facebook organisation page to keep it approximately date:.

  • Most current post.

  • Competitors.

  • Latest deals/special offers.

  • Useful information associating with your industry.

  • Pertinent industry news articles.

  • Latest news about your organisation.

  • Photos of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Business Page On Facebook!

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