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Business Page Facebook

Business Page Facebook can be a wonderful tool for drawing in and engaging brand-new and existing consumers. Almost every company I have actually talked to either has a page on Facebook or believe they require one if they do not.

Many people do not understand where to start or the best ways to do it. The following action by action guide shows you the best ways to create and maintain an expert and useful Facebook company page.

Business Page Facebook


Action 1: Produce your Organisation Facebook Page

This Facebook page makes it really simple to establish your Facebook page. Follow the prompts and you cant go wrong. Make sure the information your enter corresponds precisely to the details you have on your website.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your own distinct URL for your business page. I declared www.facebook.com/seomaverick and I suggest you do the very same using your business name. It's much easier to market promotions using facebook.com/businessname than the default URL variation that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile image is an incredibly crucial part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would recommend using the full 200 pixels width for your page and as tall as you see fit. Remember, the longer to profile photo, the more you push the left hand navigation links down the page.

After you have actually set your profile photo you need to pick the thumbnail image. This is exactly what gets shown in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make certain you select an excellent area of your profile photo to use as your thumbnail image.

Action 4: Upload images to your page.

Use the image strip at the top of your Facebook organisation page to your advantage. This is an excellent location to upload some photos of your company, your people, your items or some imaginative images which appropriates for your business.

These images for the photo strip are selected randomly so make sure you have a couple of to pick from so you can fill all five readily available slots! Below is an example of the picture strip in action from United States supermarket chain Kroger. They have photos of their personnel appearing in their strip making it look more personal and friendly.



Action 5: Fixed landing page.

Another way to enhance your Facebook page is to have a static landing page for brand-new visitors. This need to be designed to attract visitors to 'like' your page and promote your business! The area you have to deal with is 520 pixels broad and as high as you want (do not make it too high though!).

A basic method to do develop a fixed landing page is using this application from Wildfire. It hosts the image for you so you do not require to host it on your website or do any coding. This article provides a great overview on how to use this free tool. However, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for brand-new visitors.

If you desire more control over your landing page, this guide on how to develop a Facebook landing page with iFrames is a great action by action walk through. If you have the time-- I advise you do this.

Here are a few excellent landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next action is to add featured likes to your company page. This is where you can recommend complementary or other beneficial pages from within your website. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a smart idea to have a few posts already populated on your news feed so your page doesn't look like a ghost town! Feature a number of your most current article, best material from your website or any pertinent industry associated news that may be beneficial for your customers.

Action 8: Go live.

Speaks for itself. Once you have actually done all the above now is the time to send the page live!



Action 9: Update frequently.

It's not enough just to produce a fan page and leave it at that. You have to continuously update it with appropriate information that is helpful to your fans and consumers. Make sure you are actively interesting and posting a number of times a day.

Here are some things you can post on your Facebook company page to keep it as much as date:.

  • Latest blog posts.

  • Competitors.

  • Latest deals/special deals.

  • Beneficial info relating to your industry.

  • Appropriate industry news posts.

  • Most current news about your business.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Business Page Facebook!

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