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How to Start A Facebook Business Page

How To Start A Facebook Business Page can be a fantastic tool for drawing in and engaging brand-new and existing consumers. Practically every business I have actually talked to either has a page on Facebook or believe they require one if they do not.

Many individuals do not know where to start or ways to do it. The following step by action guide shows you the best ways to create and keep an expert and useful Facebook business page.

How To Start A Facebook Business Page


Action 1: Create your Company Facebook Page

This Facebook page makes it actually easy to set up your Facebook page. Follow the prompts and you cant go wrong. Make certain the details your get in corresponds exactly to the details you have on your site.



Action 2: Declare your distinct Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your very own distinct URL for your company page. I claimed www.facebook.com/seomaverick and I recommend you do the same using your organisation name. It's much easier to promote promos utilizing facebook.com/businessname than the default URL variation that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an extremely vital part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would recommend utilizing the full 200 pixels width for your page and as high as you please. Remember, the longer to profile image, the additional you push the left hand navigation links down the page.

After you have set your profile image you have to pick the thumbnail image. This is exactly what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you pick a great area of your profile picture to utilize as your thumbnail image.

Action 4: Upload images to your page.

Use the picture strip at the top of your Facebook company page to your benefit. This is a good location to upload some photos of your business, your individuals, your items or some creative imagery which is ideal for your service.

These images for the image strip are picked arbitrarily so ensure you have a couple of to pick from so you can fill all five available slots! Below is an example of the photo strip in action from US supermarket chain Kroger. They have images of their staff appearing in their strip making it look more individual and friendly.



Action 5: Static landing page.

Another method to improve your Facebook page is to have a static landing page for brand-new visitors. This should be developed to attract visitors to 'like' your page and promote your company! The location you need to deal with is 520 pixels large and as tall as you desire (don't make it too high though!).

A simple method to do develop a static landing page is utilizing this application from Wildfire. It hosts the image for you so you don't need to host it on your website or do any coding. This article provides an excellent outline on the best ways to use this complimentary tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.

If you want more control over your landing page, this guide on the best ways to construct a Facebook landing page with iFrames is a fantastic step by action walk through. If you have the time-- I recommend you do this.

Here are a few excellent landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next step is to include featured likes to your company page. This is where you can recommend complementary or other useful pages from within your site. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Web marketing resources from around the web.



Action 7: Occupy with posts.

Before you go live it is a smart idea to have a couple of posts already occupied on your news feed so your page doesn't look like a ghost town! Include a few your most current post, best content from your website or any appropriate market related news that might be beneficial for your clients.

Action 8: Go live.

Speaks for itself. When you have done all the above now is the time to send the page live!



Action 9: Update regularly.

It's not enough just to develop a fan page and leave it at that. You need to continuously update it with pertinent information that works to your fans and consumers. Ensure you are actively engaging and posting a number of times a day.

Here are some things you can post on your Facebook business page to keep it up to date:.

  • Latest blog posts.

  • Competitors.

  • Latest deals/special offers.

  • Useful info associating with your market.

  • Pertinent market news articles.

  • Newest news about your company.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading How To Start A Facebook Business Page!

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