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Facebook Page for Business

Facebook Page For Business can be a fantastic tool for drawing in and engaging new and existing consumers. Practically every company I have actually spoken with either has a page on Facebook or believe they need one if they do not.

The majority of people do not know where to begin or how to do it. The following step by action guide shows you ways to create and preserve an expert and useful Facebook business page.

Facebook Page For Business


Action 1: Produce your Organisation Facebook Page

This Facebook page makes it actually easy to establish your Facebook page. Follow the triggers and you cant fail. Ensure the details your get in corresponds precisely to the details you have on your website.



Action 2: Claim your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to set up your very own unique URL for your organisation page. I declared www.facebook.com/seomaverick and I recommend you do the same utilizing your business name. It's a lot easier to promote promotions using facebook.com/businessname than the default URL variation that Facebook gives you.



Action 3: Upload profile image and thumbnail image.

The profile image is an extremely fundamental part of your Facebook page. It can be approximately 200 pixels broad x 600 pixels high. I would advise utilizing the full 200 pixels width for your page and as high as you see fit. Remember, the longer to profile picture, the additional you press the left hand navigation links down the page.

After you have actually set your profile image you have to choose the thumbnail image. This is what gets displayed in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so ensure you choose a great area of your profile photo to utilize as your thumbnail image.

Action 4: Publish images to your page.

Use the picture strip at the top of your Facebook service page to your benefit. This is a great place to publish some photos of your company, your people, your items or some creative images which appropriates for your business.

These images for the photo strip are selected randomly so make certain you have a couple of to select from so you can fill up all five offered slots! Below is an example of the photo strip in action from US grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more individual and friendly.



Action 5: Fixed landing page.

Another method to enhance your Facebook page is to have a fixed landing page for new visitors. This should be created to lure visitors to 'like' your page and promote your service! The location you need to deal with is 520 pixels large and as tall as you want (don't make it too tall though!).

An easy way to do produce a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you don't have to host it on your site or do any coding. This post provides a good overview on ways to use this complimentary tool. However, one issue with this is that it the uploaded graphic can take a while to load which is not perfect for new visitors.

If you want more control over your landing page, this guide on ways to develop a Facebook landing page with iFrames is a fantastic step by step walk through. If you have the time-- I recommend you do this.

Here are a couple of fantastic landing pages:.

Red Bull.



Coca Cola



Action 6: Included likes.

The next step is to add featured likes to your service page. This is where you can advise complementary or other useful pages from within your site. On the SEO Maverick facebook page, we have 'liked' the Facebook pages from a variety of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Before you go live it is a great idea to have a few posts already occupied on your news feed so your page doesn't appear like a ghost town! Include a number of your most current blog site posts, best content from your site or any appropriate industry associated news that may be helpful for your consumers.

Action 8: Go live.

Speaks for itself. Once you have done all of the above now is the time to send the page live!



Action 9: Update frequently.

It's insufficient just to create a fan page and leave it at that. You have to continuously upgrade it with pertinent details that works to your fans and clients. Ensure you are actively interesting and posting a few times a day.

Here are some things you can post on your Facebook business page to keep it as much as date:.

  • Newest blog site posts.

  • Competitors.

  • Newest deals/special offers.

  • Helpful information connecting to your industry.

  • Relevant industry news articles.

  • Newest news about your business.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Facebook Page For Business!

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