Facebook Business Page
Wednesday, April 18, 2018
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Facebook Business Page can be a great tool for bring in and engaging brand-new and existing clients. Practically every organisation I have spoken to either has a page on Facebook or think they require one if they don't.
The majority of people do not know where to begin or the best ways to do it. The list below step by step guide reveals you ways to create and maintain an expert and useful Facebook service page.
Action 1: Produce your Company Facebook Page
This Facebook page makes it truly easy to establish your Facebook page. Follow the triggers and you cant go wrong. Make sure the details your enter corresponds precisely to the information you have on your website.
Action 2: Declare your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your very own distinct URL for your business page. I claimed www.facebook.com/seomaverick and I recommend you do the very same using your business name. It's a lot easier to advertise promos utilizing facebook.com/businessname than the default URL version that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile picture is a very vital part of your Facebook page. It can be up to 200 pixels large x 600 pixels high. I would suggest using the complete 200 pixels width for your page and as tall as you see fit. Keep in mind, the longer to profile picture, the further you press the left hand navigation links down the page.
After you have actually set your profile image you need to pick the thumbnail image. This is what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you pick a great section of your profile image to use as your thumbnail image.
Action 4: Submit images to your page.
Use the photo strip at the top of your Facebook business page to your advantage. This is an excellent location to upload some images of your organisation, your people, your items or some imaginative images which appropriates for your service.
These images for the image strip are chosen randomly so make certain you have a couple of to choose from so you can fill up all 5 available slots! Below is an example of the picture strip in action from US grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more personal and friendly.
Action 5: Static landing page.
Another method to enhance your Facebook page is to have a static landing page for new visitors. This need to be developed to attract visitors to 'like' your page and promote your service! The location you have to deal with is 520 pixels broad and as high as you want (don't make it too tall though!).
An easy way to do create a static landing page is using this application from Wildfire. It hosts the image for you so you don't need to host it on your website or do any coding. This article gives a great overview on how to utilize this totally free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.
If you want more control over your landing page, this guide on how to develop a Facebook landing page with iFrames is a wonderful action by step walk through. If you have the time-- I recommend you do this.
Here are a couple of terrific landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next action is to add highlighted likes to your organisation page. This is where you can suggest complementary or other helpful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Web marketing resources from around the web.
Action 7: Occupy with posts.
Before you go live it is a great idea to have a couple of posts already populated on your news feed so your page does not appear like a ghost town! Feature a couple of your most current blog posts, best material from your website or any pertinent industry associated news that may be useful for your clients.
Action 8: Go live.
Speaks for itself. When you have done all the above now is the time to send out the page live!
Action 9: Update frequently.
It's insufficient just to produce a fan page and leave it at that. You have to constantly upgrade it with appropriate details that is useful to your fans and customers. Ensure you are actively appealing and posting a number of times a day.
Here are some things you can post on your Facebook organisation page to keep it up to date:.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Facebook Business Page!
The majority of people do not know where to begin or the best ways to do it. The list below step by step guide reveals you ways to create and maintain an expert and useful Facebook service page.
Facebook Business Page
Action 1: Produce your Company Facebook Page
This Facebook page makes it truly easy to establish your Facebook page. Follow the triggers and you cant go wrong. Make sure the details your enter corresponds precisely to the information you have on your website.
Action 2: Declare your unique Facebook URL.
http://www.facebook.com/username/.
Go to the link above to set up your very own distinct URL for your business page. I claimed www.facebook.com/seomaverick and I recommend you do the very same using your business name. It's a lot easier to advertise promos utilizing facebook.com/businessname than the default URL version that Facebook provides you.
Action 3: Upload profile image and thumbnail image.
The profile picture is a very vital part of your Facebook page. It can be up to 200 pixels large x 600 pixels high. I would suggest using the complete 200 pixels width for your page and as tall as you see fit. Keep in mind, the longer to profile picture, the further you press the left hand navigation links down the page.
After you have actually set your profile image you need to pick the thumbnail image. This is what gets shown in the news feed when you post something from your account. This is 50 pixels x 50 pixels image so make sure you pick a great section of your profile image to use as your thumbnail image.
Action 4: Submit images to your page.
Use the photo strip at the top of your Facebook business page to your advantage. This is an excellent location to upload some images of your organisation, your people, your items or some imaginative images which appropriates for your service.
These images for the image strip are chosen randomly so make certain you have a couple of to choose from so you can fill up all 5 available slots! Below is an example of the picture strip in action from US grocery store chain Kroger. They have photos of their staff appearing in their strip making it look more personal and friendly.
Action 5: Static landing page.
Another method to enhance your Facebook page is to have a static landing page for new visitors. This need to be developed to attract visitors to 'like' your page and promote your service! The location you have to deal with is 520 pixels broad and as high as you want (don't make it too tall though!).
An easy way to do create a static landing page is using this application from Wildfire. It hosts the image for you so you don't need to host it on your website or do any coding. This article gives a great overview on how to utilize this totally free tool. Nevertheless, one problem with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.
If you want more control over your landing page, this guide on how to develop a Facebook landing page with iFrames is a wonderful action by step walk through. If you have the time-- I recommend you do this.
Here are a couple of terrific landing pages:.
Red Bull.
Coca Cola
Action 6: Included likes.
The next action is to add highlighted likes to your organisation page. This is where you can suggest complementary or other helpful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the top SEO and Web marketing resources from around the web.
Action 7: Occupy with posts.
Before you go live it is a great idea to have a couple of posts already populated on your news feed so your page does not appear like a ghost town! Feature a couple of your most current blog posts, best material from your website or any pertinent industry associated news that may be useful for your clients.
Action 8: Go live.
Speaks for itself. When you have done all the above now is the time to send out the page live!
Action 9: Update frequently.
It's insufficient just to produce a fan page and leave it at that. You have to constantly upgrade it with appropriate details that is useful to your fans and customers. Ensure you are actively appealing and posting a number of times a day.
Here are some things you can post on your Facebook organisation page to keep it up to date:.
- Most current blog posts.
- Competitors.
- Newest deals/special deals.
- Useful details relating to your market.
- Relevant industry news posts.
- Newest news about your business.
- Photos of your business/customers/services in action.
Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.
Thanks for reading Facebook Business Page!