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Making A Facebook Business Page

Making A Facebook Business Page can be a wonderful tool for drawing in and engaging new and existing consumers. Practically every company I have actually spoken with either has a page on Facebook or think they need one if they don't.

The majority of people have no idea where to begin or the best ways to do it. The list below action by action guide reveals you the best ways to produce and keep an expert and helpful Facebook company page.

Making A Facebook Business Page


Action 1: Develop your Business Facebook Page

This Facebook page makes it actually easy to set up your Facebook page. Follow the triggers and you cant go incorrect. Ensure the information your go into corresponds precisely to the details you have on your website.



Action 2: Claim your unique Facebook URL.

http://www.facebook.com/username/.

Go to the link above to establish your very own distinct URL for your service page. I claimed www.facebook.com/seomaverick and I recommend you do the exact same using your business name. It's much easier to promote promos utilizing facebook.com/businessname than the default URL variation that Facebook provides you.



Action 3: Upload profile image and thumbnail image.

The profile photo is an exceptionally crucial part of your Facebook page. It can be up to 200 pixels broad x 600 pixels high. I would recommend utilizing the full 200 pixels width for your page and as high as you please. Keep in mind, the longer to profile photo, the more you push the left hand navigation links down the page.

After you have actually set your profile photo you require to choose the thumbnail image. This is exactly what gets shown in the news feed when you publish something from your account. This is 50 pixels x 50 pixels image so make sure you pick a great area of your profile photo to use as your thumbnail image.

Action 4: Submit images to your page.

Use the photo strip at the top of your Facebook business page to your benefit. This is a great place to publish some photos of your business, your people, your products or some creative images which is appropriate for your company.

These images for the picture strip are picked arbitrarily so make sure you have a few to select from so you can fill up all five available slots! Below is an example of the picture strip in action from United States grocery store chain Kroger. They have images of their staff appearing in their strip making it look more personal and friendly.



Action 5: Static landing page.

Another method to boost your Facebook page is to have a static landing page for new visitors. This must be created to entice visitors to 'like' your page and promote your business! The area you need to deal with is 520 pixels wide and as high as you desire (do not make it too tall though!).

A basic method to do produce a fixed landing page is utilizing this application from Wildfire. It hosts the image for you so you do not have to host it on your website or do any coding. This post offers an excellent overview on how to use this complimentary tool. Nevertheless, one concern with this is that it the uploaded graphic can take a while to load which is not ideal for new visitors.

If you desire more control over your landing page, this guide on the best ways to develop a Facebook landing page with iFrames is a fantastic action by step walk through. If you have the time-- I recommend you do this.

Here are a few great landing pages:.

Red Bull.



Coca Cola



Action 6: Featured likes.

The next step is to include featured likes to your company page. This is where you can recommend complementary or other helpful pages from within your site. On the SEO Radical facebook page, we have 'liked' the Facebook pages from a number of the leading SEO and Web marketing resources from around the web.



Action 7: Populate with posts.

Prior to you go live it is a smart idea to have a few posts currently occupied on your news feed so your page does not appear like a ghost town! Include a few your newest post, best material from your site or any pertinent market associated news that may be useful for your clients.

Action 8: Go live.

Speaks for itself. When you have done all the above now is the time to send out the page live!



Action 9: Update regularly.

It's not enough just to develop a fan page and leave it at that. You have to continuously update it with relevant info that works to your fans and customers. Make certain you are actively interesting and posting a number of times a day.

Here are some things you can post on your Facebook organisation page to keep it up to date:.

  • Most current blog site posts.

  • Competitions.

  • Newest deals/special deals.

  • Useful details relating to your industry.

  • Relevant market news short articles.

  • Latest news about your service.

  • Pictures of your business/customers/services in action.


Summary
Following this step by step guide is a good starting point for most small businesses to create a Facebook page and engage with their customers.

Thanks for reading Making A Facebook Business Page!

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